Flexi RF is a leading provider of advanced RF and microwave components, dedicated to enhancing connectivity through high-performance solutions for industries such as telecommunications, aerospace, defense, and test & measurement. With a strong focus on quality, precision, and customer satisfaction, we design and manufacture a wide range of RF components, including adapters, amplifiers, antennas, cable assemblies, connectors, and test solutions. Our products are engineered for durability and efficiency, ensuring seamless signal transmission and minimal downtime. Committed to innovation, we leverage cutting-edge technology and unparalleled technical expertise to meet the evolving demands of the industry. Through strategic marketing initiatives, we continuously expand our reach, strengthen brand visibility, and connect with key markets to drive growth and technological advancement.
To enhance online visibility and effectively reach target customers searching for high-performance RF solutions, we need the professional services of a Search Marketing Strategist to develop and execute data-driven search marketing tactics and strategies. The Search Marketing Strategist will conduct keyword research, analyze search behaviors, and implement SEO and SEM tactics to optimize organic and paid search performance. By refining content strategies, managing digital campaigns, and leveraging analytics to enhance search rankings, the Search Marketing Strategist will play a crucial role in driving qualified traffic, increasing brand awareness, and ultimately contributing to FlexiRF’s business growth.
The hired individual will be responsible for the following duties:
· Conduct keyword research and analyze search query behavior to identify targeted keywords relevant to Flexi RF's RF and microwave components, ensuring consistent engagement with key industries such as telecommunications, aerospace, defense, and test & measurement.
· Implement search marketing campaigns, including SEO and SEM strategies, to improve Flexi RF’s online visibility and drive qualified traffic to the company’s website, ensuring alignment with overall business goals.
· Monitor and measure the performance of search marketing initiatives using analytics tools, generating reports on metrics such as click-through rates, conversions, and user engagement to help management optimize campaign effectiveness.
· Collaborate with the marketing team to develop search-optimized website and digital content, ensuring that product pages, blogs, and case studies highlight Flexi RF's technical expertise and high-performance solutions.
· Analyze competitor search marketing strategies and industry trends to identify opportunities for Flexi RF to improve its search rankings and strengthen its market position.
· Work with internal teams to implement technical SEO enhancements to the company website, such as improving site architecture, page load speeds, and metadata, ensuring search engine accessibility and optimal performance.
· Execute pay-per-click (PPC) campaigns to promote Flexi RF’s line of RF and microwave components, managing budgets and bidding strategies to maximize ROI while targeting industry-specific audiences.
· Identify opportunities for localized SEO efforts to reach customers in strategic geographic areas, to help management tailor campaigns to connect with niche markets and increase awareness of Flexi RF’s product offering.
Minimum Requirements:
· Associate's degree in computer information science, or a related field.
· 2 years' work experience analyzing market conditions to help the company develop effective marketing strategies and product offerings.
· Proficiency in Microsoft Office.
This is a full-time position. The offered wage is from $66,893 to $70,000 per year. Send resume to justin@flexirf.com or Flexi RF Inc., c/o Xiaohua Liu, 3070 Scott Blvd, Santa Clara, CA 95054.